Based in London, Miro is one of the fresh talents to emerge from the fashion capital.
Things have been getting really exciting chez Miro recently, as this week he was busy
at work shooting no other than Supermodel Naomi Cambell!!! – A dream for any fashion
photographer. His images will be available soon at Glamour Magazine. We can’t wait to
We caught up with Miro in London this week and here are his top 10 Photography tips
for any budding fashion photographer. Enjoy!
1. Finding and looking for inspiration
Some photographers find their inspiration in their dreams, others look at different sources
like fine art for example. For me inspiration comes from everyday life. People passing by,
a person sitting on the bus staring outside the window, a man running across the busy
street jumping into a cab, a mannequin behind a shop window… All these are the sources
of inspiration that create the moods and the atmosphere in my pictures.
modelmanagement.com top tip: Look at the profiles of as many photographers as you can,
check out their work, see what they are shooting and then break the mould! Inspiration
often comes when you are doing something that you really enjoy doing.
2. Having a vision
This might sound quite cliché but having a vision of the image that you are trying to achieve
is one of the crucial steps in order to create a good story or even just to shoot a simple portrait
image. Some ideas might seem quite easy to portray but in reality they could be very difficult
to photograph, as well as creating certain moods or expressions. My advice would be to really
focus on the preparation before each shoot. Drawing a sketch of the frames that you have in
mind or even creating a mood-board can be really helpful.
modelmanagement.com top tip: Collect iconic images from fashion and art magazines
and create a visual archive of poses, angles, looks and imagery that you find inspiring
or that best represent your taste and style. Why not re-create some adding your own
3. Finding and choosing models
Finding and choosing the right models to work with can be challenging. Getting the right
look on the model is one of the most important factors, as it will reflect in the final work.
When the model doesn’t have the right look then the whole effort and energy spent on the
photoshoot can be a real waste of time, not only for you but for the whole of your team.
Being very selective of who you work with, especially when it comes to shooting for your
portfolio is crucial in order to achieve the highest possible image quality.
A tip to find the right type of model is searching through good model agencies and seeing
what type of faces they represent. Ideally you could start by doing test shoots with agency
based models; however, do not be afraid to stop any potential faces even on the street.
modelmanagement.com top tip: New faces as well as experienced models are always in
need of fresh Polaroids (a special type of photos that are used in the modelling business
usually required by agencies or scouts to see the natural look of the model) for their books,
so don’t be afraid to ask or post castings to allow them to find you.
4. Directing the model
When I work with new models who don’t have any experience, I try to focus on preparing them
for the shoot. I talk to the model explaining what to do and how to feel their body, how to move,
and try to describe the mood that I want for the shoot as best as possible. I also show them images
or videos I collected for inspiration for that particular shoot. In the case of experienced models
it is obviously easier and I just try to focus on the kind of atmosphere or mood that I am looking
for during the shoot.
modelmanagement.com top tip: Communicating with the model is key, have an informal chat
with the model before the session to break the ice and make them feel at ease with you, this
will show in your pictures.
5. Working with a make-up artist
I think that every photographer should have a make-up artist to work alongside them in photo sessions
with models. The basics of make-up for a female fashion photographer may be quite straightforward
but for male fashion photographers not so much. I find quite important to understand at least the basics
of make-up artistry, using simple techniques to achieve a certain look.
modelmanagement.com top tip: Search through our make-up artist and fashion stylist profiles
and don’t be afraid to contact them! Creative people in the fashion industry are always looking
for new and exciting collaborations.
6. Networking and building a team
Finding the right people to work with can be quite challenging at the beginning. I find that networking
is one of the most important aspects to move forward in this field and to get some recognition from
people in the industry. This relates also to finding members for your team – make-up artists, hair
stylists, wardrobe stylist, or designers. modelmanagement.com is a fantastic networking portal for fashion, photography and modelling. You can take advantage of the casting services, you can either
search for new members to create a team, network or post castings when models are required. This
will definitely help you to get in touch with people whom you might work with in the future, whilst
also giving you great exposure among other professionals in the industry.
modelmanagement.com top tip: Social networking pages such as Facebook and Twitter are key
to help you network with people in the industry. Join our international page on Facebook and be
instantly connected with fellow photographers, models and other fashion industry professionals
from around the world! There is also a dedicated Facebook channel for every major city or area
(eg: London, Miami /France, Germany) to keep you updated with what’s happening in your area.
To be honest, I am not really that fussed about constantly acquiring the latest photography gadget.
I have always been a believer that is doesn’t really matter what type of camera you have but what
you are able to do with it. As soon as you take the first step and start taking pictures with it, sooner
or later you will come to realize what is needed next to get your skills and quality improved.
modelmanagement.com top tip: Experiment using as many different cameras as you can get
your hands on to see and compare the different images that you can get with each one. You
will be surprised with the results.
I myself find it very challenging working with natural light. When I started working with artificial
lights I learned more quickly the basic principles of working with light and shadow. Later I could
apply these skills outdoor and start experimenting with natural light with the help of a diffuser and
a reflector. I think it is best to start with one strobe with a reflector to learn the basic principles and
later experiment by adding more and making it more complex to achieve different looks and atmospheres.
modelmanagement.com top tip: Look at the way in which painters used light and shadow.
The great masters of art produced some of the most iconic images which are always a
great source of inspiration. (e.g. Caravaggio and the way that he used chiaroscuro)
9. Choosing your style
Once you become passionate about what you do and wish to take it further and turn it into a
professional career, there are goals that you should set yourself. Try to focus on finding your
own style and also on what type of fashion photography suits you and your style best. This
will definitely set you apart from the rest.
modelmanagement.com top tip: Look back at your mood boards and keep track of all your
work by building up a photobook. Upload your latest images regularly and try to get as
much feedback as possible.
10. Preparing and presenting your portfolio
Having an online portfolio is a necessary tool to present your work. Nowadays you don’t really
need to be a web designer, nor a programmer to create a professional looking web based portfolio.
There are various websites where you can easily create a simple yet visually appealing portfolio
with only a few steps. Remember, the internet is the easiest and priceless tool for marketing – be
as creative as you can and make the best out of what’s available.
modelmanagement.com top tip: Link your website to your modelmanagement.com profile to
boost your traffic and remember to always update the images on your profile, great pictures
make people click!
If you are a beginner or an experienced fashion photographer, why not join us and see
where your career takes you?
If like Miro, you are already experienced and are ready to take your career to new heights
join us as a modelmanagement.com Featured Photographer to give your work maximum
exposure and be seen by thousands of fashion industry professionals across the globe.
You can also post castings, connect with models and model agencies and network with
industry professionals from all over the world!
During the month of December we are offering a special holiday discount of 50 GBP/EU
off our Featured Photographer annual membership. To get the discount, use the coupon
code: MMDEC31 when purchasing your membership online. But be quick! as the offer
ends on December 31, 2010
modelmanagement.com | Are you in?
Edited by Nonita