Thursday March 14th, 2013 by VDeLuca
CRYSTAL MODELS is famous for having developed the careers of Top Models such as Karolina Kurkova, Hanaa Ben Abdesslem, Edyta Zajac (Flower Tag by Kenzo perfume campaign), Lana Zakocela (Nivea Campaigns), Natalia Belova (Muse of Olivier Theyskens for Rochas) only to name a few. This year, Modelmanagement.com teamed up with Crystal for the biggest model search ever: Fresh Faces France 2013!
Modelmanagement.com had a chat with Hélène Colson -booker of CRYSTAL MODELS, who told us the secrets behind one of the Best agencies in France. Read on to find how to get discovered by this fantastic agency!
Model Management: What is the concept behind Crystal Model Management?
Hélène Colson: Crystal is a female model agency. The concept is really simple: we provide to our clients the best panel of models – beautiful, healthy and professional.
MM: Why did Reneé Dujac-Cassou decide to only include a female division in the agency?
HC: Because the market was bigger for the women than the men. This is the only job where women are much better paid than men. But with our new Director Mr. Bérenguier it would not be impossible to open a male division soon.
MM: Crystal Model Management is considered one of the top agencies in France; can you tell us what differentiates you from the rest of agencies?
HC: Independent and boutique by design, Crystal / Slides is based on the foundation of providing personal, strategic and effective management for their select group of models while nurturing long-term, successful relationships with their clients.
MM: Can you name one of the models that have been discovered by Crystal Models who have been really successful in the modeling industry? Any famous campaigns they have been involved in?
HC: Crystal / Slides have developed the careers of such names as Edyta Zajac (Flower Tag by Kenzo perfume campaign), Lana Zakocela (Nivea Campaigns), Hanaa Ben Abdesslem, Amanda Hendrick, Kristina Salinovic, Chantal Abbott (press shows Yohji Yamamoto, Issey Miyake, Martin Margiela, Junya Watanabe, Petit Bateau Campaign), Anaïs Pouliot, Bérénice Marlohe, Natalia Belova (Muse of Olivier Theyskens for Rochas), Ujjwala Raut and Karolina Kurkova to name a few.
MM: What is the relation between Crystal and Slides agencies? And what differentiates them?
HC: In 1999 SLIDES agency was opened in response to an ever-growing demand for amore edgy, editorial type of model and, while still a separate agency, SLIDES operates in tandem with CRYSTAL as a sister agency.
MM: As a booking agent could you give some advice to models about their Photo Book? What should they include and what should they avoid?
HC: One word we hear almost 24/7 is: POLAROIDS. It is just what we need to start to start the model’s promotion. But good ones for sure! It is part of our job to find test shootings with good photographers to build up the book. If you want to propose your submission to us you have to send only snapshots. We need to see clearly the body shape and face; so no make-up, no accessories, no pause with neutral background and with tight clothes.
MM: Tell us a bit about your work, how long have you been working as a booking agent? Could you explain us the role you have in Crystal Agency?
HC: I started 9 years ago as an assistant taking care of testing board, books, composites cards, coordination for the models etc. Almost all bookers are starting as assistants because there is no school for this job. After few years I worked as booker with the show department and after editorial and commercial department. Now I’m focused on PR as Community Manager and I’ll coordinate the Fresh Faces 2013 contest in France.
A booker is dealing with their clients for their models to work on the runway or for beauty/fashion shootings for magazines or advertising campaigns & catalogs. This is the basic stuff. All around we have to take care of our models – young girls who are just starting in this business and who sometimes are travelling for the first time in their life. We are like their second family. It is for the girls to feel good when they are far away from home. We also have to coach them, to teach them about the business rules, give them tips on how to look and work our best to ‘make’ them international professional models. And very few of them will become Top Models. My job is just like that of a jeweler: I have to see what beautiful precious stone will come out of a rough one.
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