Thursday March 23rd, 2017 by Victoria
Luella Bartley has been appointed the head of global design for Calvin Klein Jeans. Bartley`s appointment comes at a time of transformation for the iconic brand. Her mission is to unify the design of the Calvin Klein Jeans brand globally in keeping with the new, singular spirit of Calvin Klein under Raf Simons.
In April 2016, it was announced that Calvin Klein designers Francisco Costa and Itali Zucchelli would exit the company, paving the way for new global creative strategy, to unify the Calvin Klein brand with one, strong, creative vision. Raf Simons joined the company in August 2016 as chief creative officer, his addition to the brand was regarded by many in the industry as a momentous new chapter for Calvin Klein. Raf Simons currently leads the entire stable of brands and has complete creative control over everything from brand imagery – including underwear and fragrance campaigns – to diffusion lines and home goods. Handing creative control of the company to Simons signals a renewed interest in designer fashion and also supports the company’s desire to elevate itself into the big league of luxury brands.
The wide reach of the business requires Simons to think more broadly than ever before, sure enough his modern, minimalistic aesthetic is a good fit for the Calvin Klein brand, with clean lines and strong structure it captures the attention of everyone from fashionista teens to young professionals and more. His arrival brings new momentum to a brand that has appeared to be losing its touch in recent years. Bartley’s new role at Calvin Klein will see her working to translate Simons’ design vision to a broader audience. Bartley will report to Pieter Mulier, creative Director of Calvin Klein and right hand of chief creative officer Raf Simons, and Frank Belochi, president of Calvin Klein Jeans Europe.
Bartley, whose label Luella was a London Fashion staple before it closed in 2009, briefly headed women`s ready-to-wear design at Marc by Marc Jacobs with Katie Hillier between 2013 and 2015. Their rebellious designs and bold Fergus Percell graphics established the label as a firm favourite, before it was unexpectedly merged with the mainline brand. Since then, Bartley co-founded and co-designed luxury women’s wear brand Hillier Bartley. While the clothes weren`t quite as youth-driven as Marc by Marc Jacobs, they still retained a sense of irreverence and rebelliousness, pulling from influences including hunting, Savile Row suits, and Punk! It seems that Luella Bartley will be an ideal fit for the new Calvin Klein, and we’re excited to see what she`ll bring to the classic American label.
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