‘BY THEIR TATTOOS YE SHALL KNOW THEM’ – Designer tattoos are the latest fashion accessory.

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Spain

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Long gone are the days when models wouldn’t dream of going near a tattoo parlour, for
pure fear of not being casted to work with the most prestigious brands.

Is that Kate Moss getting a tattoo done?

Is that Kate Moss getting a tattoo done?

Top supermodels like Christy Turlington, Stephanie Seymour, Amber Smith, Carre Otis, Amy Wesson among many others, are well known for sporting one or more tattoos on their bodies, which they use to express themselves and that – let me tell you mum – has not prevented them at all from having a successful career.

Kate Moss for New York Magazine

Kate Moss for New York Magazine

And to be honest, (shhhhhh!!!! don’t tell anyone but) a lot of them get covered in body
make up when doing photo shoots anyway – so getting a tattoo done these days, isn’t
really an issue.

Danish model Freja Beha Erichsen shows off one of her tattoos

Danish model Freja Beha Erichsen shows off one of her tattoos

Nevermind being an issue, tattoos seem to have become the latest craze in fashionland
as we have seen them spreading overtime, like fabulous viruses, from the glossy pages
of Vogue, to advertising campaigns, all the way to the catwalks of the hottest shows
of the coming season.

Chanel advertising campaign

Chanel advertising campaign

Remember that fabulous story that illustrated the pages of Vogue Italy back in 2008?
Shot by Steven Meisel, it featured model Meghan Collinson totally covered in tattoos,
in an Amy Winehouse meets Gustav Klimt kinda scenario…

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The images became so iconic that they made their way into a fantastic
1000 piece jigsaw puzzle, isn’t it adorable?

Steven Meisel's jigsaw puzzle depicting model Meghan Collison as a tattooed pin-up girl

Steven Meisel's jigsaw puzzle depicting model Meghan Collison as a tattooed pin-up girl

And who can forget that fab video campaign of Gisele Bundchen sporting an all over the body tattoo for her very own brand Ipanema sandals?

Gisele Bundchen covered in tattoos for a campaign

Gisele Bundchen covered in tattoos for a campaign

You can watch the video right here:

Well, say hello Rodarte‘s new Spring Summer 2010 collection, where the models had their bodies painted with some henna inspired tattoos, created by MAC Cosmetics.

Rodarte Spring/Summer 2010

Rodarte Spring/Summer 2010

And guess what the hottest new Chanel accessory for Spring/Summer 2010 is?
Yup. You guessed. Chanel tattoos. Yes you heard correctly mother, I said Chanel
T-A-T-T-O-O-S. Aren’t they fab?!? Now this is what I call lust at first sight.

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Chanel Spring 2010 collection

Chanel Spring 2010 collection

Ever wanted to own an original Chanel bracelet and could not afford one? Well now you can
have 6, with pearls and all, at a fraction of the price and guaranteed to last you forever!
(if you don’t choose to go for the rub-on ones that the models are wearing that is).

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Oh! I can just picture myself like the new version of the classic old lady wearing a Chanel suit.
I’d be the new old lady wearing a Chanel tattoo. Rock on!!!!

But the trend of designer tattoos doesn’t stop at Chanel’s. Just like your favourite brands, they come in all sorts, from Louis Vuitton:

Louis Vuitton Monogram Tattoo

Louis Vuitton Monogram Tattoo

To Marc Jacobs:

Marc Jacobs tattoo

Marc Jacobs tattoo

To Lanvin:

Lanvin tattoos - not only for the ladies.

Lanvin tattoos - not only for the ladies.

So what is this trend all about? Well aparently it seems to be about a new level of brand
owning. Why own the bag or the shoes, if you can own THE ACTUAL BRAND! Makes sense
don’t you think? The bag of the season will be so passe the next season but the Chanel,
Lanvin, Marc Jacobs or Louis Vuitton logo, sister, are bound to always be in Vogue.

Oh! I am sooooo tempted to cancel my appointment with the dentist – once again –
to replace it with an appointment at my local tattoo parlour (just like I did when I
was 17) Just don’t tell my mum. 😉

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So, designer tattoos…. Yay or nay?

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