The times when we used to define people by gender – a he or a she – are over. Enter the new era. The era of genderless beauty. Fashion – just like art – is a reflection of society and of the times; as such, it doesn’t come as a surprise that the latest modelling sensation is one that possesses a kind of beauty of such magnitude, that it surpasses gender definitions.
Over the course of human history, the concept of beauty has transformed, adapting to the times. The human body has always been a source of curiosity and inspiration. Just step inside practically any museum and get a good look at the first nudes in paintings. The women reclining languidly are usually surrounded by food and sumptuous fabrics and would be considered positively overweight by today’s extreme standards. Yet these paintings are beautiful. Who decides what is beautiful? History has thrown some very strange features into the spotlight, making women go wild to attain these ridiculous ideals.
Talk about getting to know your audience… New Look is the latest fashion chain to have taken these words literally, casting “real” people – as in their own customers (yup, the people who actually queue up at the till point in their shops) – to model their latest Spring/Summer 2011 campaign.