(English) From Lanvin, Versace and Marni…with love, for the one and only …H&M



Co-Branding is a must these days… You all noticed that these partnerships bring more attention.

Also, as we all saw, designs that you could buy for hundreds or thousands of euros are now accessible for the high street fashion clientele. That´s great!!! It’s obviously a win-win situation for everyone, right?

In 2010 Lanvin was the first who made a partnership to create a collection for H&M . It was a huge success!

It was basically something new. I absolutely loved the dresses and I´m pretty sure you all did.

Alber Elbaz, the Lanvin genius,  named the collection „Lanvin hearts H&M“ and then the love spread.

The model chosen to represent the designs in the Look Book was the Romanian top model Irina Lazareanu, Kate Moss  good friend.
In the full ad campaign we could see the gorgeous models Natasha Poly, Hannelore Knuts, Tati Cotliar, Jane Schmitt and Garance Dumont.


Then , last year, Versace came with a colorful and flamboyant collection. Colors!…Colors!…Colors!…and again Colors!

Margareta van den Bosch, creative advisor at H&M who had collaborations with Karl Lagerfeld, was glad to affirm that Donatella Versace shared with H&M some „iconic designs from the archives“. Mmm…mmm… smelled like vintage style with a modern print. I was never a big fan of Versace, but the collection had a sort of power to send us to a  fairy tale landscape.


And this year we have Marni’s bold and joyful prints on H&M clothes. I´m in love with the designs and cannot wait to wear some.

For the ad campaign , they thought of choosing Sofia Coppola as the director of the short film where starring natural and beautiful actress Imogen Poots. I see the idea of the collection as a sort of young and romantic mood.

Who do you think will be the next luxury fashion brand that will design for H&M ? I was thinking of Chanel. Or maybe Tom Ford?

I would love to see their designs in H&M stores. Who knows… We´ll wait and see.

I´m quite curious what’s your opinion regarding co-branding between these luxury fashion brands and the high street fashion brand H&M ? I believe that for H&M is definitely a good one, but what about the partners?

Well I am positive that is a good one for both parties. And also for all of us. It´s a dream come true !