Marc Jacobs casts models through Instagram!

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In order to find models for his new 90’s rave-themed campaign of Marc by Marc Jacobs, the famous designer cleverly used the Instagram. This ‘new era’ casting was a great opportunity for all aspiring models and fashion fans to get noticed and be chosen for the new campaign simply by posting a picture of themselves on Instagram and writing the hashtag #CastMeMarc.

The spring 2015 campaign that was shot by David Sims and styled by Katie Grand, was looking for a new dose of youth and energy. Out of the  +100,000 applicants, Marc Jacobs chose 10 who are now involved in the campaign. Check out the winners!

1. Ana from Zurich, Switzerland

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Ana for Marc by Marc Jacobs Spring 2015

2. Lindsey from Brunswick, New Jersey

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Lindsey for Marc by Marc Jacobs Spring 2015

3. Aaron from London, England

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Aaron for Marc by Marc Jacobs Spring 2015

4. Eun Bi from Seoul, South Korea

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Eun Bi for Marc by Marc Jacobs Spring 2015

5. Jack from London, England

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Jack for Marc by Marc Jacobs Spring 2015

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6. Abigail from Chicago, Illinois

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Abigail for Marc by Marc Jacobs Spring 2015

7. Toks Adewetan from Brooklyn, New York

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Toks Adewetan for Marc by Marc Jacobs Spring 2015

8. Amy from Norwich, England

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Amy for Marc by Marc Jacobs Spring 2015

9. Dylan from Nashville, Tennessee

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Dylan for Marc by Marc Jacobs Spring 2015

10. Mackenzie from Glasgow, Scotland

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Mackenzie for Marc by Marc Jacobs Spring 2015

Are you also someone who aspires to become a model? Sign up on ModelManagement.com, apply to our Fresh Faces 2015 model contest and be discovered! 

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