In order to find models for his new 90’s rave-themed campaign of Marc by Marc Jacobs, the famous designer cleverly used the Instagram. This ‘new era’ casting was a great opportunity for all aspiring models and fashion fans to get noticed and be chosen for the new campaign simply by posting a picture of themselves on Instagram and writing the hashtag #CastMeMarc.
The spring 2015 campaign that was shot by David Sims and styled by Katie Grand, was looking for a new dose of youth and energy. Out of the +100,000 applicants, Marc Jacobs chose 10 who are now involved in the campaign. Check out the winners!
1. Ana from Zurich, Switzerland
2. Lindsey from Brunswick, New Jersey
3. Aaron from London, England
4. Eun Bi from Seoul, South Korea
5. Jack from London, England
6. Abigail from Chicago, Illinois
7. Toks Adewetan from Brooklyn, New York
8. Amy from Norwich, England
9. Dylan from Nashville, Tennessee
10. Mackenzie from Glasgow, Scotland
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