Thursday April 12th, 2012 by Anca
These days, people fight hard for “Likes” on Facebook and on other social media for one obvious reason…”Likes” get more exposure. So the more “shared” …the better!
Through this particular Facebook campaign, Stussy, the well known clothing retailer for both men and women promised everyone, the more “Likes” their page gets the more layers of clothing this particular model will take off!!
Sounds too good to be true, right boys?
So their message “The more likes, the more clothes come off” quickly attracted more than 1000 people to like their page and see the model taking off each piece of clothing from their new SS12 Collection. This clever campaign has been hugely successful so far and certainly got the industry talking.
“…the model must be suffocating under that many layers of clothing. It´s almost a public duty to free her out of this misery so we are expecting Facebook fans to help her.” said Colin Lamberton, Creative at Arnold Amsterdam advertising agency.
Lauren Ince, European Client Managing Director at the Arnold Worldwide said that “It´s a fun and engaging way to have a model taking off the clothes according to the number of likes she gets”.
But dont´t get too excited. In the end the model will not be fully naked as we all know the Facebook policy regarding no nudity. But it still makes you curious, doesn´t it?