Jérôme Pannetier is a beauty, fashion & details photographer based in Paris, France. Jérôme’s style has been widely recognized and published in several photography magazines such as Elegant and Sab Connexion. He has his own studio and with his expert team of Hair & Make-up artitists, he is always working hard to bring creativity to his pictures and deliver something unique. Recently featured in our previous edition of Close-Up Magazine – Fashion Photographers France, he shares with us his key to success!
ModelManagement: How did you start your photography career?
JP: I began with photography quite late, when I was 19, during my studies. Actually, I’m an engineer in electronics and vision computer. It’s a much more technical side of the components of the imaging. To summarize, it consists in choosing the best optics, sensor, typifies lighting, as industrial applications, bio-metrics… I was thus attracted by the artistic sense of the photography. I always loved having this link between the technique and the artistic. I first started by photographing my friends who make motor sports. Even-though there are not that many races during winter, I still had my camera in my bag. Thus I began by realizing urban photos at night and decided to join photography clubs . But once I was in Paris, I wanted to have more freedom in my shots. I took a photo studio with other photographers with whom I learnt a lot. I feel like photography is international. No need of words to pass a feeling, an idea. That’s what I find magical in the photography.
MM: You are specialized in Beauty and Fashion photography. Can you tell us more about this kind of photography?
JP: Really good question! Even if I appreciate other photographic styles, I love the teamwork that comes with Fashion and beauty photography. This is one of the photographic areas where we are building a project together. This must be my engineer side and it also requires a lot of rigor. I am always fascinated by behind the scenes in beauty and fashion photography. We cannot imagine all the little tricks behind it: the pliers to bend the clothes, improbable position of the model or photographer to achieve the photo. We need a dose of ingenuity like MacGyver.
JP: For me, it is really important to look at other styles. My best friend is an architect. I am thus influenced by it, but not only by this one. The architecture is also a very rigorous domain. In architecture, the graphic aspect is important especially as those buildings are intended to live daily with people. The architects have to deal with two main constraints: the look on the building and its functional aspect. Concerning agency tests, the objective is to underline the silhouette and to show the attitude of the model. The styling seems minimalist and a simple lighting, those session more relaxed, released. It sometimes makes the good (property). To summarize, it’s important from my photographic point of view to be interested in other arts and other photographic styles: Landscape at Kenna chamber (which I love) … film, architecture … This will sharpen his photographic eye. But also to find a lot of inspiration, theme, graphic, light, atmosphere…
MM: You work with a team of hairstylists & make-up artists. Describe a typical day in one of your photo shoots.
JP: Fashion photography cannot be summarized in a single day of shooting, this is only the top of the iceberg. There is a big advance preparation during part of the day. When I have an idea, I start by writing the different key words that come to mind. I then discussed with my several collaborators (photo stylist, makeup …) I then create a mood-board with stakeholders (makeup, hairstyle, styling, light …). I then contact the agency specifying the type of model for this project. During the shooting we usually start the morning with a coffee at the studio. We are finalizing the last points of discussion on the makeup, hairstyle, styling order. I usually give free rein to my staff for the theme, it’s important that they can freely express themselves. While the model is made up, I install my first lighting set. All this on a Pop / Rock bottom. The music on the set is very important for me. This allows for an extended atmosphere. In an editorial, the shooting usually lasts all day. During lunch time we discuss things and others, former shootings, our old shooting of our projects … Despite seriousness and rigor, well-behaved atmosphere.
MM: This picture has been featured in Close-Up Magazine – Fashion Photographers France. Can you tell us something about it?
JP: I took this picture with a stylist friend of mine who also studied art deco, so she knows how to work different materials: cardboard, tissues … I knew when I attended a photographer friend. I had in mind to divert funds studio for a series of images. We talked a lot before the shoot to know where we were going, starting several inspirational pictures and different keywords, she even created small models. This shooting took two days in the studio. The first day is devoted to the studio cut funds and assemble them.
MM: Your work was published in several photography magazines like Sab Connexion and Elegant. Do you think originality is the key of your success?
JP: I also realize more ‘commercial’ works, but it’s more restrained. The originality allows to question itself always on the creativity and the technique. I like the association of these two parts, being at the same time an engineer and a photographer. It also allows to bring leverage peer pressure within the team with whom I’m used to work with. It allows to build one truth story and to stand out.
Originality is not the only key of success, it’s also the perseverance, the patience to know how to surround itself with good collaborators, credit note of manager’s qualities. The fashion photography is complete work where is enough there no knowledge of the photos.
JP: This year I made several editorials for several magazines: ICING, Elegants … It is also important to appear in the magazine attached to Modelmanagement.com as it’s an excellent communication platform. The Close-Up magazine has a very good visibility in the professional field.
MM: In your opinion, would you say it is important for professionals like yourself to be present on-line and be a part of a community such as Modelmanagement.com? Why?
JP: I was talking with a colleague who has also been in the world of photography for many years, in the argentic film. Since the advent of digital and especially the Internet, it is crucial to use all means of communication available to us. He has the expertise and know-how, you can be very good in one area but if nobody knows about it, no customers will call you. On the internet we can find a means of communication anthology provision of Photography (such as Instagram). It is important to select the right media to not waste time with bad clients. Modelmanagement.com provides a great platform for all stages of fashion photography: clients, models….This is a real plus.
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