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How to work with Influencers | Practical Guide

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Influencers are the ultimate marketing strategy that companies are using to announce new products, increase their sales, visibility, and trust. But how is it like exactly to work with influencers?
 

Here is your step-by-step guide about how to find, select and work with influencers successfully: 

1. CREATE YOUR CAMPAIGN

Before approaching any influencer, it is important to design your marketing plan. Define what the purpose is, the target you want to reach, objectives, values, creativities… Everything you need to know to get your goals.

2. DEFINE YOUR INFLUENCER MARKETING STRATEGY

Once you have your campaign set, it’s time to start planning your influencer marketing strategy. But where to start? With all the things you’ve set previously, you will be able to define what type of influencer fits best for your campaign.

Once you’ve decided what type of influencer fits better for your campaign, you also have to define some important ideas that you would like the influencer represents.

3. FIND THE RIGHT INFLUENCERS FOR YOUR CAMPAIGN
 
Now it’s time to start looking for influencers. But how do you find the right profiles for your campaign? You could browse on Instagram and surf from one profile to another, but we all know that this is exhausting and sometimes you’re just wasting your time. Instead, you can use ModelManagement.com, where you can filter influencers by their number of followers, their gender, disciplines and much more. Then, check their stats! There are different softwares that analyze Instagram profiles and give you a wide report about the influencers profile and their audience.

4. CONTACT THE INFLUENCER

Before sending the main email, you have to create a campaign briefing first, so they can understand what the collaboration is about and what exactly the brand wants them to do.

DOWNLOAD THE COMPLETE GUIDE & START PLANNING YOUR
NEXT INFLUENCER MARKETING CAMPAIGN BY FILLING OUT THIS FORM: 

 

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