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Here is your step-by-step guide about how to find, select and work with influencers successfully:
1. CREATE YOUR CAMPAIGN
Before approaching any influencer, it is important to design your marketing plan. Define what the purpose is, the target you want to reach, objectives, values, creativities… Everything you need to know to get your goals.
2. DEFINE YOUR INFLUENCER MARKETING STRATEGY
Once you have your campaign set, it’s time to start planning your influencer marketing strategy. But where to start? With all the things you’ve set previously, you will be able to define what type of influencer fits best for your campaign.
Once you’ve decided what type of influencer fits better for your campaign, you also have to define some important ideas that you would like the influencer represents.
3. FIND THE RIGHT INFLUENCERS FOR YOUR CAMPAIGN
Now it’s time to start looking for influencers. But how do you find the right profiles for your campaign? You could browse on Instagram and surf from one profile to another, but we all know that this is exhausting and sometimes you’re just wasting your time. Instead, you can use ModelManagement.com, where you can filter influencers by their number of followers, their gender, disciplines and much more. Then, check their stats! There are different softwares that analyze Instagram profiles and give you a wide report about the influencers profile and their audience.
4. CONTACT THE INFLUENCER
Before sending the main email, you have to create a campaign briefing first, so they can understand what the collaboration is about and what exactly the brand wants them to do.
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