What do Lionel Ritchie’s head, hamburgers and yellow jackets all have in common? Together they make some really Cool Shit! For their funky line of clothing (check it out here) the Cool Shit team needed a very cool model for their new video. They posted a casting on ModelManagement.com and chose the super sexy Claudia from the applicants in our model community to represents their brand!
From the minds of Hungry Castle, a creative studio that specializes in creating public art and fashion, these guys are really at the cutting edge of cool. As they put it “Their art inspires the fashion but it’s the fashion that funds their art!”. The goal of David Glass and Kill Cooper, who are the creatives behind the project, is to make big, playful things of cultural impact and use design thinking in a way that engages people.
So let’s quit chatting and start looking at the cool final results!
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