The modeling industry has traditionally been very strict with the way models need to look. These requirements have been even more strict when it comes to women. However, the fashion industry, along with modeling, is becoming more and more inclusive and now brands are hiring non-so-conventional models’ profiles to show diversity and real beauty. This includes tattooed models, curvy models, petite models, and models with stretch marks as well.


Can Models Have Stretch Marks?

As mentioned before, the fashion industry has always shown a concept of beauty based on perfection. Nevertheless, this perfection is far from reality. When models participate in a campaign, they get their makeup done, their hair styled and even though the results are good, the pictures are more perfected in post-production with photo-editing. In the end, the final picture is a result of all the post-production, and it makes no sense for real people to look up to this ideal of produced beauty.

Hence, some brands, in their mission to become more human and close to their clients, having started to show real beauty, with imperfections and their uniqueness. So yes, models are allowed to have stretch marks and this isn’t now a reason not to work with them. Brands like Asos, Victoria’s Secret, or Etam have hired models with stretch marks for their campaigns.

Famous Models With Stretch Marks

At this point, you may think that these models are a minority, but there are actually very famous people who have stretch marks and have shown them on social media to normalize them. Here are some of the most famous models who have stretch marks.

1. Ashley Graham

The world’s most famous plus-size model Ashley Graham has shared proudly her stretch marks with the world. After giving birth, she admitted that she gained weight and she got stretch marks. “A lot of women I speak to have image issues, body issues around confidence. I want them to understand that we all have things that society has told us to cover up and why do we need to do that? So here I am with mine out and about and proud” she explained in an interview with People Magazine.

2. Robyn Lawley

Robyn is an Australian curvy model. Like Ashley Graham, after giving birth, she decided to share a selfie on Social Media sharing her stretch marks, normalizing them.


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Una publicación compartida de Robyn Lawley (@robynlawley)

3. Kylie Jenner

Even though Kylie is not a professional model, she’s worked with the biggest brands in the world. Kylie along with her sisters has normalized a beauty concept based on curves, makeup, and perfection. However, the youngest sister has stretch marks too.

Kylie Jenner stretch marks via Elle Australia

4. Jasmine Tookes

Jasmine Tookes is a Victoria’s Secret model whose pictures show her stretch marks, this went viral on the internet.

Model Jasmine Tooks for Victoria’s Secret

5. Barbie Ferreira

The Euphoria actress and model Barbie Ferreira has also used her social media to normalize stretch marks and real beauty.


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Una publicación compartida de barbie ferreira (@barbieferreira)

6. Iskra Lawrence

Iskra is a British curvy model. She uses her Instagram profile to empower women and spread a body-positive message.


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Una publicación compartida de Iskra ✨ (@iskra)

7. Vivian Hoorn

Vivian is a Dutch curvy model and creative director based in Amsterdam. Through her Social Media, Vivian tries to encourage women to love their bodies and embrace their real beauty.


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Una publicación compartida de VH. (@vivianhoorn)

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