Runways that brought the fun back to fashion shows!


Fashion shows are always something to marvel at, the clothes (of course), the models, the well-selected lights and the atmospheric music! There’s just one thing we’re forgetting, location… and we’re not talking about the generic runway. We’re thinking bigger and bolder, we’re thinking about those designers who carefully select impressive locations to give their show that extra edge.

At we’ve been inspired by the latest Alexander Wang show, in case you missed it, the new collection was showcased in a disused New York theater. We went on a mission to discover some of the most interesting and inspiring locations and backdrops that have captured the attention of the fashion industry. So, if you want ideas on how to really set a scene and make an impression check these out…

Alexander Wang’s AW17 collection was held in a disused theater, even with a “No After Party” theme kegs of Peroni lined the walls.

Louis Vuitton SS12 show featured a fully functional carousel, complete with horses for the models!

In October 2007, Karl Lagerfeld held his show for Fendi on The Great Wall of China. It cost over $10million and took over a year to get permission, but it was worth it!

Remember that time Karl Lagerfeld turned the Chanel AW14 Ready-to-wear runway into a supermarket? You should!

Thome Browne took fashion to the Milan Velodrome in 2010 for Moncler, and yes, the models had to ride bikes!

Last in our list, but far from being our least favourite. French fashion house Pierre Cardin amazed everyone taking the SS 2008 runway to the Whistling Sands, China.


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