From portrait to commercial photography, Shinichi Adachi shares his experience in finding models through


Let’s meet Shinichi Adachi! This professional London based photographer, specialized in portrait and commercial photography, is always full of ideas and projects. Mainly working on hair and beauty shoots, he is always ready for new challenges. Shin was raised in Tokyo and moved to London few years ago. His cultural openness influenced him in his personal projects and gave him a different approach on photography. Recently he cast models through, scroll down to read about his experience and to see the final result!

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Model Management: Firstly, photography seems to be a real passion of yours. You’re currently working on some personal projects but also have the opportunity to make a living from your passion and projects! Can you tell us where you discovered your passion for photography?
Shinichi Adachi: I’ve always enjoyed being creative since I was a young age but it was always arts and crafts at school or domestic stuff until I discovered photography in my late teens. It was all about traveling and day-to-day stuff until a friend of mine who worked at a bar asked me to take a photograph of a cocktail he made for a competition. I remember my friend was happy with the results but I wasn’t. It looked like a snap shot even though I was aiming for something like a catalog shot. I was disappointed, not just with the “High end compact camera” but my skill set and lack of knowledge so I traded my compact camera to a DSLR and got some books and that’s when everything started. Ever since that I kept on challenging myself with different types of photography genres and at the moment I am mainly working on Hair/beauty and product photography. I’m sure I will have future challenges and it will probably affect my photography style and areas I will work in but I am looking forward to where it will take me.

MM: You hold an account on What brought you to our modeling community and what opportunities have you gained from becoming a member?
SA: I’ve used a number of websites to cast models or other creatives. They all have their pros and cons but I like that the website is just not a website to find people but exists there to assist you and make things easier for everyone. As a photographer having someone to assist with the casting and making the initial contact takes off a whole lot of work and there’s one less thing to worry about. Regardless of the size of work or projects it has been a great help for me by using

MM: You are specialised in portrait photography as well as beauty and fashion photography. Recently you’ve been in contact with models from for a hair and beauty shoot. How did the shooting go?
I have used modelmanagement a number of times for hair salon shoots and my impression with the models is very positive. They seem to be more reliable and professional than people you find on other websites or social media because of the structure and quality of people.

MM: Would you recommend our platform to other photographers and if so, what do you believe makes special?
I would definitely recommend to any type of creative person. Having support with castings will take off workload and will give you time to be even more creative.

MM: You are currently working on two projects of your own- “Calling” and “Kimono”. Can you share with us a little bit about these projects, how do they differ and what are the main ideas behind them?
Calling and Kimono both share the core concept of telling a “story”. I would like the viewers to read the story from the models’ eyes and expression. As a photographer I believe I can influence the story and enhance the depth of it. Calling started back in 2012 when I started doing fashion photography. I wanted a method to understand the personality of the model so I decided to use a vintage telephone as a prop and asked the models to create a scene for me. Some models might do smiling poses, some might do angry. I will capture their emotion and decide one to show to public. The viewers can read the story and come up with their own and I enjoy listening to them. Kimono has a collaboration aspect. Using vintage Japanese kimonos with Europe based models creates an interesting chemical reaction. At first most have trouble looking good in front of the camera. Telling them a bit about the history and concepts usually inspires the models and it’s easy from that.

MM: Do you have any advice to give to aspiring photographers who would like to become professionals?
Use all your free time to shoot. (Don’t sacrifice time with friends and family)
Don’t get comfortable. (Unless you’re on a beach)
Talk to strangers. (Not the ones who tell you they will give you candy)
Make back ups. (Talking about data)


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