The audiovisual industry is growing all the time. Every day we see the emergence of new modeling agencies, photographers, influencers and of course models.
Nowadays, opening a gap in the world of modeling is within everyone’s reach. But before you can enjoy traveling, working with photographers and big brands, you’ll have to start building your career.
In this post we will talk about the photo book and why this is the most powerful marketing tool models have to get customers.
Do you need professional photos?
The answer is yes.
If you are interested in modeling and want to work in the industry, you will need a photo book, which is just the set of your best photographs.
It is important to keep it updated and always with quality images that demonstrate your virtues and skills.
Keep in mind that when a client needs models, in most cases he doesn’t see her/him until the day of the casting or even the day of the shooting. So he has to choose who does the work based on what he sees in photos.
That’s why it’s so important to have a photographer to help you get the best out of yourself because the book is the letter of introduction to customers.
Best marketing tool ever
“A picture is worth a thousand words”
Casting directors see thousands of photos every day. They have the ability to know who can serve a job or not just by looking at their book.
So if you want to stand out from the thousands of profiles that are discarded every day, you have to make sure that your photos are of excellent quality and that they surprise whoever sees them.
But making the right book requires a plan. Keep in mind that if this is your cover letter, it should include the things you stand out for and give relevant information to the booker, casting director or clients.
You can start by defining the type of work you would like to do and for which you also have talent. For example, not all models want to take pictures in a swimsuit. Perhaps they feel more confident in beauty or advertising sessions.
When you’ve decided what you want to do and also what you’re good at, you should take action and find the right photographer for you.
There is no standard for a photo book. Some people recommend between 7 and 10 photos. Others between 15 and 20, etc.
The most important thing is that you include a headshot, half body, and full body. If you’re willing to do several types of photography, be sure to include photos that show you’ve done it before.
Versatility is important for modeling agencies, so be sure to show it.
But how to build a book?
Once you’ve defined the styles you are willing to do, it’s time to start taking photos.
If you’ve modeled before, it’s a good idea to try to get those photos to include them in the book. Otherwise, you should look for a photographer who will take them for you.
But before hiring a photographer, make sure that his style resembles what you want to achieve. Search his website and social networks for his portfolio. Book prices can vary depending on the complexity of the session. Also, if you want to include makeup and styling, it can be a little more expensive.
At the end of the process, you have to create a composite. This is a summary of your 4 or 5 best photos accompanied by your measurements.
You can log in to your ModelManagement.com premium account and create it automatically.
To make your photo book a success, I leave you some recommendations:
- Only use excellent quality photos in your book. Casting directors can identify a good photo from a bad one.
- The photo book is an investment. It can bring you many jobs and opportunities.
Hundreds of works and castings are published every day. Having a suitable photo book increases your chances of being chosen.
Don’t waste any more time and start building your career as a model!