A big change has been taking place over the last few years. Brands are looking to their own target market to be the people who represent their brand.

Now it's the people using a brand's products, who have become the models telling everyone else about it.

This is great news and yet another example of how modeling is for everyone!

Each day thousands of brands are using ModelManagement.com to find models and many of these brands are seeking model influencers and content creators.

Experience is not necessary, but authenticity is. Let’s take a closer look.

A model influencer is a person who is influential on social media, due to the amount of followers, who engage with their social media posts.

Brands will pay influencers to promote its products to the influencers’ audience and this will generate sales for the brand.

Someone who provides self-made content (photos or videos) to a brand for the purpose of brand promotion.

Typical examples could be models who demonstrate cosmetics products, unboxing videos, wearing the brands' clothes, testimonials about a brand and much more.