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Christian von der Eltz

Available for work in:

  • Shanghai, China

What is special, what is different? Whatever we shoot, we do it for a later media production/illustration. Maybe a brand-, sales-, pr- or social media campaign. That needs a creative concept including style concept, based on Marketing Knowledge. Why we do, what we do and how? To do the right, a professional creative briefing is must. If you have that, let me have a look. I give you my support. I am Executive Creative Director and Photographer with meanwhile 33 years international brand experience. I am Guest Professor at different Universities and Colleges for Art & Design. Learn more about..."A brand is more than just a logo..." www.Hello-ChrisEltz.com... >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> If we come together, you decide for a professional. What that means, you can read in some statements for my students on www.ChrisEltz-Images.com...Follow the Link "Menu". >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> But there is not only a complete independet own Studio with all what we need to do your job. There is also a complete creative department, we fulfilled with 4aaaa level Agency standard...in communication with all involved partners, with a professional Projectmanagemet (Documenting, Reporting, Controlling and Qualitymanagement; we know any workflow process from Agencies and Brandcompanies... >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Lets talk about "Creativity". But what is Creativity? "Creativity starts there, where normal thinking ends." (2014/CvdE) In the 1980 we create campaigns with creativity, with strong copies and strong emotional images. Visuals needs impact. The job is "touching people." It should be impressive and remarkable. Today companies argue it is a question of budget, they dont have for creativity... These companies lost the understanding for that what we call brand. The result is, that the most Fashion campaigns are in real just only a pure "model campaign" and no more a Fashion campaign with a positioning link to the collection. There is a conceptionel different between image- and sales visual. Photostyle and layout are today mostly the same. The media spending is extremely high (for share of voice), but the campaigns have seldom really content- or design value. But you should know, advertising, in which way ever, is also the mirror of a Lifestyle and society... >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Creative Directors and Photographer like me think in values, we try to connect commercial advertising with Art-Photography. We try to create photoarwork, people remind also years later. All others are trash- and fast Food campaigns. It is not unique and not impressive. But it is mostly not the fault of the photographer. They need to do and they may do what customers want. A critical word is not allow. That makes perhaps the most important different. Because I say ...no. I "live and I die" for the best creative result. My priority is not money. My priority has always the result. Let`s do it with an open mind, with creativity, passion and professionalism. But also with rational logic based on facts, marketing found out for markets and target groups. All others is not me... >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Why I say that? To create more awareness for this job! All these facts I talk about are important to tell a later brandstory, people can believe. People buy the story, not the product... For that we think about image.. >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> That means: First comes the creative concept including the reason why. Then we think about model, location and photo layout. And then we try to make possible, what is possible and ...shoot...Thank you for your attention. >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Christian von der Eltz Executive Creative Director + Photographer Shanghai. Hongkong. Milano. New York. (PS. This is a original statement. All others should be just a copy"...>>>No Branding, no Standing...

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