The New Standard Edition is simply about offering guys access to clean and comfortable denim & pant clothing designs for them to create their own new standard of style. The focus is on new updated fits, variations on classic quality fabrics and colors, and premium signature details. The assortment is comprised of a broad array of different looks for the trend conscious guy. The team’s 25 year history building men’s denim and pants provides the experience to deliver the right product. From our Skinny Sag Selvage Jeans to the Slim Stretch Twill Cargo Joggers, there's a new effortless look for every guy.