How can a brand reach the perfect ambassador for Social Media?

Alpecin is Germany’s Number One Male Hair-care Brand. The Shampoo contains a Caffeine-complex that helps to prevent hair-loss. The brand is famous for innovative advertising, for example in Germany, where they launched a campaign that claims their Caffeine Shampoo to be Doping for the hair.

Now they’ve launched their brand in Spain and decided to use female influencer models with lots of male followers to increase the awareness of their product. The special idea of this campaign is that each model was asked to create an individual social media campaign including the video and photo production to make sure that the message fits to their audience.

We were blown away by this innovative campaign concept and asked one of the selected models Eva Padlock about her life as an influencer model and specifically about her experience with this unique project.

Eva Padlock is a Spanish model, known as a “Monster Girl”, one of the models promoting the Monster drink at all international Moto GP races. She is considered an Instagram influencer, and surprisingly she has only been in the social media world for four years now, yet she has achieved so much in so little time! What’s the key to her success?

What is an Influencer and how did you become one?

Actually, I don’t really know how I got so many followers, but what is actually rewarding is that a lot of people get in contact to thank me for making them smile and I have conveyed something positive just through my posts.

You currently have more than 1.7M followers on Instagram alone, what has been the main reason you’ve gained such notoriety within social networks?

Apart from the sensual images I usually post, I think that when you’re fulfilling goals and accomplishing things that initially seem impossible, people appear to value this. I have been in the social world for barely a year and a half and I never imagined changing my job and spending most of the time traveling. You’re full of illusion when major brands from the fashion world want to collaborate with you. Actually, I’m living a dream.

Congratulations on your Instagram campaign for Alpecin. You’ve been the creative director and the main model of the video! How did you decide on the concept to express the right message to your followers?

It was an interesting project because I could develop my role as an interior designer, when choosing a location, organizing and shooting a series of shots in a given space; it was interesting to merge my old job with the current one as a model and create a story according to what the customer demanded.

For some time now we’ve seen a change in the modeling industry where more and more atypical models are reaching success in the market. Do you consider yourself an atypical model?

I consider myself one more model in the industry, I show off something innate in me, the sensuality. We all have something that makes us different and special and that’s the key to my success.

Any tips or advice for those models that want to follow your same steps?

As seen in my network, it’s clear that my greatest power is to show my charms, always in an elegant and sensual way, but from the private messages I receive, I’m happy to know that most people who follow me and don’t know me, see what’s beyond the superficial.

What features have helped you become the social model you are on Instagram?

Be yourself always and feel comfortable with what you post.

Follow Eva on Instagram to see some more of her amazing work. And don’t miss her campaign for Alpecin!

The post Eva Padlock and how she became an Instagram Influencer Model appeared first on ModelManagement.com's Blog.

What we are talking about, is the monumental night of the 15th of October 2013, Barcelona, W Hotel. We are talking about the one and only;

Fan from ESEE Models.

Its a story about beauty and success. Its a story about the Fresh Faces 2013 Contest by modelmanagement.com.

A night, which forms the model business – and two rising stars. You have been already introduced to our enchanting male winner Bogdan from Romania, now its time to meet model Fan from China, 2013 Fresh Faces winner.

Discovered and accompanied by Radek Kantor from prestigious ESEE Models Agency, Fan came to Barcelona to participate at her very first model contest, the Fresh Faces 2013 Grand Finals.

Fan used the chance to prove her model talent on the catwalk and convinced photographers as well as the jury with her professional performance during the photo shoot and of course with the irresistible results.

But please, let the pictures tell its own tale and enjoy in between the fascinating interview about Asian models and international contracts with the model of the year: Fan.

Modelmanagement: Why did you decide to take part in the Fresh Faces Contest? How did you find out about Fresh Faces?

Fan: I heard about this contest through my Chinese mother agency ESEE Models.

MM: What does it mean to you to be the winner of Fresh Faces 2013? How do you think, it will influence your model career?

Fan: To win this competition makes me realize, how important this career is for me. I think, winning this competition, is going to give me the opportunity to get into important model markets such as Milan, London, NY, Paris, etc. After winning this contest, I have been signed with agencies in Spain, London, Paris, Milan, Switzerland and Germany!

MM: What do you think was the crucial factor for your success in winning the Fresh Faces award?
Fan: I think, I have a unique look. It is not because I am Asian, but I can portrait classic and modern looks.

MM: How did you prepare at home for the Fresh Faces 2013 Grand Finals in Barcelona?

Fan: I have amazing coaches in ESEE models, who teached me some important tools and skills.

MM: How did you experience the days in Barcelona, how helpful was the coaching here for you?

Fan: It was an amazing experience, as it was the first time for me to be in a competition and get coached by international choreographers and experts.

MM: How did you experience the organization and the program of the whole event?

Fan: It was such a wonderful event and all was very well prepared and organized.

MM: Coming from China, you had a really long journey to the Contest in Barcelona, how was your experience?

Fan: It was a surprise for me to be the winner, as its hard for asian models to get positioned in this market. But I never stopped believing in my dream, which is to be a successful model.

MM: And how have you been welcomed back home as the Fresh Faces winner? What were the reactions of friends and family?

Fan: When I won, I first called my family and they were very happy and excited. In Barcelona, I shared this wonderful moment with RADEK KANTOR, who is the director of the international division ESEE MM, and who was accompanying me in Spain during the contest.

MM: As Fresh Faces 2013 Winner, what tips and advices do you give to all the thousands of aspiring models wanting to be part of Fresh Faces 2014?

Fan: Trust in your goals and follow your dreams – NEVER GIVE UP!

Thank you a lot Fan for this encouraging interview and loveliest congratulations to you and of course to ESEE Models. We can’t wait to see more of you!

Other post you may like

Meet the Fresh Faces 2013 Male Winner: Bogdan from MRA Models

Fresh Faces 2013 Agency Winner: MRA Models Agency from Romania!

Fresh Faces 2013 Grand Finals Highlights – Meet the Winners!

The post Exotic beauty and Fresh Faces 2013 winner Fan about winning the most exciting modelling contest in the world! appeared first on ModelManagement.com's Blog.