Since the beginning of advertising, brands were aware of the importance of using famous people representing their products. Nowadays, due to the increasing importance of social media, brands had to adapt their marketing strategies and the term brand ambassador has become more and more relevant. But what is a brand ambassador model? As its name says, are the image of a specific brand. They work as public relations in order to represent a company on different media channels as part of its customer-focused marketing strategy.
Even though there is not a specific profile that meets the characteristics an ambassador should have, not anyone can be one. Brand ambassadors become the face and visual representation of a company so they need to be able to influence the target your brand has. Brand ambassadors will give a unique voice to your brand and gain trust with their followers, in addition to providing authentic content at a fraction of the cost of traditional advertising.
What is an ambassador for a brand?
- Charismatic person: they should attract the major audience possible. We must remember ambassadors are part of a company’s marketing strategy, so they must be communicative and create engagement with the audience.
- Share the values of the brand: people will relate the person with the brand and if they disagree with ethic values in their personal or public life, the brand’s reputation might be damaged (as well as brand ambassador’s). When values are aligned, the audience will be able to feel the authenticity.
- Have credibility: ambassadors must be trustworthy in order to reach the company’s goal.
How to become a brand ambassador?
You are probably wondering “How do I become a brand ambassador?” Well, brands are looking for real and authentic people to reach their audience and if you meet the characteristics we said before and you are a good content creator on social media, you can become a brand ambassador for sure. Even though it is possible that a brand contacts you because they are interested in your social profile, nothing prevents you from being the one to search for this opportunity. But how?
On ModelManagement.com we have a lot of active castings from brands looking for brand ambassadors to promote their products on social media. The best part? You have to create content from home, so you can apply to castings worldwide! Your fast track into the brand ambassadors world in 3 easy steps:
- Create your profile: add your best photos, details, and Instagram to showcase yourself and get scouted by brands.
- Apply to jobs: browse hundreds of new jobs every day, apply to as many as you want and start earning money with your looks.
- Connect with brands: talk, message & collaborate directly with the brands you like the most.
How to find brand ambassadors?
Each brand has its own values and target, so they will need different brand ambassadors’ profiles. Their personality, lifestyle and ethical values must be aligned to the brand’s. For example, if you are a sportswear brand you will need a person in good physical condition, with healthy habits and lifestyle; or if you are a vegan brand you will need also a vegan person, because if you don’t, your reputation and credibility might be damaged as you are not representing and respecting the values your company stands for.
As you, as a brand, want to reach the largest audience possible, it is recommended to have brand ambassadors with influence in social media. It does not mean that they need to be famous, but the more presence they have on media the more impact your strategy will have. However, you must be very cautious when selecting a brand ambassador and you have to keep them well informed about your mission, vision, and values because just as a good action can cause your sales to increase, a bad action can cause your reputation to decline.
On ModelManagement.com you can find the perfect brand ambassador for your project. All you have to do is follow these simple steps:
- Sign up to the platform and create your professional profile.
- Post an online casting brief.
- Reach over 1 million models and influencers.
- Select the brand ambassadors for your project.
- Book them via our secure online system.
This is all you need to know about what is a brand ambassador. Create your account today and don’t miss any more opportunities!